Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68 by PPC Town Hall
Associated with
Julie Friedman Bacchini Julie Friedman Bacchini
Cory Henke Cory Henke
Joe Martinez Joe Martinez
Kasim Aslam Kasim Aslam
Navah Hopkins Navah Hopkins
Amalia Fowler Amalia Fowler
Mike Ryan Mike Ryan
Jon Kagan Jon Kagan
Patrick Gilbert Patrick Gilbert
47 min read
Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68 by PPC Town Hall

Performance Max, RSAs...the list goes on. 2022 has been the year of automation in PPC.
Heading into 2023, how will things shape up, and more importantly, how can you prepare for what's to come?
In the next PPC Town Hall, you'll hear from Julie Bacchini and Amalia Fowler - two well-known experts to learn what they see happening in 2023 in PPC and how they're preparing.
You'll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions and tips on automation, the 'keyword', Performance Max, first-party data, vertical video, and so much more.
Tune into this power-packed episode to learn:
- How to handle market shifts well in 2023
- What we may see next with Performance Max
- Tips for adopting automation in your PPC strategy
- How to make the most of vertical video (YouTube shorts, Reels, TikTok)
and more
Our panelists:
- Julie Bacchini, Neptune Moon
- Amalia Fowler, Good AF Consulting
Watch the full video episode here: https://www.youtube.com/watch?v=5pzXCdsnWUk
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