Crayon

AI Can't Replace This: The Human Side of Product Marketing

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AI Can't Replace This: The Human Side of Product Marketing

Custom Insights Is Here - Bringing Your Intel Into The Full CI Picture

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Custom Insights Is Here - Bringing Your Intel Into The Full CI Picture

You Don't Need More Battlecards. You Need Crayon's GTM Slack Insights.

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You Don't Need More Battlecards. You Need Crayon's GTM Slack Insights.

5 Tips to Better Enable Your Sales Team (Backed by New 2025 Data)

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5 Tips to Better Enable Your Sales Team (Backed by New 2025 Data)

State of CI: Sales Teams Are Losing Millions Because of This One Disconnect

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State of CI: Sales Teams Are Losing Millions Because of This One Disconnect

New from Sparks: AI-Powered Analysis, Delivered Straight to Your Sales Tools.

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New from Sparks: AI-Powered Analysis, Delivered Straight to Your Sales Tools.

Mastering Prompt Engineering for Competitive Intelligence

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Mastering Prompt Engineering for Competitive Intelligence

Modern Battlecards: The Blueprint for Sales Enablement That Works

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Modern Battlecards: The Blueprint for Sales Enablement That Works

A Smarter Way to Compete: How AI Is Reinventing Competitive Intelligence

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A Smarter Way to Compete: How AI Is Reinventing Competitive Intelligence

AI for Product Marketers:16 Tools to Supercharge Your Go-To-Market Strategy

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AI for Product Marketers:16 Tools to Supercharge Your Go-To-Market Strategy

Women in CI: Defining the Future of Competitive Intelligence

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Women in CI: Defining the Future of Competitive Intelligence

Customer Corner: How Archer Empowers Sales with Crayon Answers as Their Personal CI Assistant

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Customer Corner: How Archer Empowers Sales with Crayon Answers as Their Personal CI Assistant

3 Key Takeaways from Our GTM in the AI Era Webinar

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3 Key Takeaways from Our GTM in the AI Era Webinar

Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content

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Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content

2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit

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2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit

How a Competitive Strategy Boosts Your Marketing Impact

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How a Competitive Strategy Boosts Your Marketing Impact

Why Competitive Enablement Is the Ultimate Key to Closing More Deals

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Why Competitive Enablement Is the Ultimate Key to Closing More Deals

5 Ways to Build a Stronger Product Marketing + Sales Relationship

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5 Ways to Build a Stronger Product Marketing + Sales Relationship

Build a World-Class Competitive Enablement Program: A CXO's Guide

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Build a World-Class Competitive Enablement Program: A CXO's Guide

Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

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Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

The 5 Flaws of Old-School Compete Programs (and How to Fix Them)

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The 5 Flaws of Old-School Compete Programs (and How to Fix Them)

Webinar Recap: Elevate Your Competitive Enablement Strategy

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Webinar Recap: Elevate Your Competitive Enablement Strategy

Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue

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Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue

The State of Competitive Intelligence in 2024: AI Meets CI

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The State of Competitive Intelligence in 2024: AI Meets CI

Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips

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Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips

Introducing Executive Summary: Prove the ROI of Your CI Program

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Introducing Executive Summary: Prove the ROI of Your CI Program

Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH

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Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH

Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

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Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

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Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians

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Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians

How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM

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How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM

Why Competitive Analysis Matters in a Product Launch Plan

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Why Competitive Analysis Matters in a Product Launch Plan

Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

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Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

How to Run a Competitive Intelligence Platform as a Team of One

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How to Run a Competitive Intelligence Platform as a Team of One

New Data: 7 Industries Where AI Dominates the Conversation

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New Data: 7 Industries Where AI Dominates the Conversation

3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

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3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

How to Use Champions to Improve Adoption of Competitive Intelligence

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How to Use Champions to Improve Adoption of Competitive Intelligence

The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases

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The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases

New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

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New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

Indirect Competitors 101: What They Are + How to Keep an Eye On Them

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Indirect Competitors 101: What They Are + How to Keep an Eye On Them

Battlecard Views per Competitive Deal: A New Measure of Seller Confidence

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Battlecard Views per Competitive Deal: A New Measure of Seller Confidence

11 Examples of Companies Hinting at Product Announcements with Content Marketing

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11 Examples of Companies Hinting at Product Announcements with Content Marketing

Compete Program Maturity Model: How to Advance From Level 2 to Level 4

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Compete Program Maturity Model: How to Advance From Level 2 to Level 4

Compete Program Maturity Model: How to Advance From Level 0 to Level 2

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Compete Program Maturity Model: How to Advance From Level 0 to Level 2

Compete Program Maturity Model: How to Advance From Level 4 to Level 5

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Compete Program Maturity Model: How to Advance From Level 4 to Level 5

Struggling to Prioritize Your Competitors? Use the Competitor Coefficient.

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Struggling to Prioritize Your Competitors? Use the Competitor Coefficient.

Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding

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Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding

Compete Program Maturity Model: How to Advance From Level 5 to Level 6

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Compete Program Maturity Model: How to Advance From Level 5 to Level 6

3 Tips From Our Battlecard Webinar with Sam Niro

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3 Tips From Our Battlecard Webinar with Sam Niro

Complete Your Compete Program

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Complete Your Compete Program

Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals

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Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals

Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team

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Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team

Some Competitors Don't Deserve Your Time: Why Gong and Crayon Are Better Together

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Some Competitors Don't Deserve Your Time: Why Gong and Crayon Are Better Together

Start Small and Don't Surprise People: Tips From Our Win/Loss Webinar with Scott Frost

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Start Small and Don't Surprise People: Tips From Our Win/Loss Webinar with Scott Frost

How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

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How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen

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2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen

Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption

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Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption

Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

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Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

3 Takeaways From Our Win/Loss Webinar With Egencia's Jayde Phillips

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3 Takeaways From Our Win/Loss Webinar With Egencia's Jayde Phillips

The Future is Here: Testing out ChatGPT with Win/Loss Analysis

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The Future is Here: Testing out ChatGPT with Win/Loss Analysis

How Salsify and Dropbox Reap the Benefits of Crayon + Slack

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How Salsify and Dropbox Reap the Benefits of Crayon + Slack

The CI Leaders at Akamai and Deltek Want You to Do These 3 Things

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The CI Leaders at Akamai and Deltek Want You to Do These 3 Things

Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes

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Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes

Improve Battlecard Adoption by Creating an Awards Ceremony for Your Sales Team

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Improve Battlecard Adoption by Creating an Awards Ceremony for Your Sales Team

How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Understanding Competitive vs Competitor Intelligence

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Understanding Competitive vs Competitor Intelligence

Hey, Product Marketer: Your Battlecards Shouldn't Be Perfect

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Hey, Product Marketer: Your Battlecards Shouldn't Be Perfect

The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

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The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

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Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

NEW DATA: The Secret to Earning Your CI Stakeholders' Trust

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NEW DATA: The Secret to Earning Your CI Stakeholders' Trust

Introducing Draft Control: The Secret to Building Better CI Deliverables

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Introducing Draft Control: The Secret to Building Better CI Deliverables

How B2B Companies Use Competitive Intelligence to Improve Retention

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How B2B Companies Use Competitive Intelligence to Improve Retention

The State of Competitive Intelligence In 2023

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The State of Competitive Intelligence In 2023

It Takes a Village: How to Elevate Your CI Program Through Multi-Threading

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It Takes a Village: How to Elevate Your CI Program Through Multi-Threading

The 4 Types of Role-Based Battlecards You Need to Build

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The 4 Types of Role-Based Battlecards You Need to Build

5 Tips to Help You Capture Field Intelligence

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5 Tips to Help You Capture Field Intelligence

Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals

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Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals

3 Strategies CSMs Need to Keep Customers From Switching to Competitors

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3 Strategies CSMs Need to Keep Customers From Switching to Competitors

Your Competitor's Next Big Move Is Coming. Get Ready with the Accelerator Course.

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Your Competitor's Next Big Move Is Coming. Get Ready with the Accelerator Course.

Crayon Introduces Competitive Performance Insights

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Crayon Introduces Competitive Performance Insights

Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

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Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

10 Best Practices for a Successful Win/Loss Program

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10 Best Practices for a Successful Win/Loss Program

NEW DATA: The Industries with the Most Mature Competitive Programs

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NEW DATA: The Industries with the Most Mature Competitive Programs

Analysis of Competing Hypotheses: An Overview + Example

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Analysis of Competing Hypotheses: An Overview + Example

5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe

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5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe

Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need

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Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need

Building A Top-Tier Market Intelligence Strategy

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Building A Top-Tier Market Intelligence Strategy

Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

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Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence

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The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence

Everything You Need to Know About Competitive Analysis (Template Included!)

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Everything You Need to Know About Competitive Analysis (Template Included!)

You're Not a Factory, Gift Cards Suck, and Other Takeaways from Our Latest CI Live Event

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You're Not a Factory, Gift Cards Suck, and Other Takeaways from Our Latest CI Live Event

Scaling Your Competitive Intelligence Team? Start Here

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Scaling Your Competitive Intelligence Team? Start Here

Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered

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Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered

How do you Conduct a Competitive Audit?

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How do you Conduct a Competitive Audit?

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