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Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement
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The 5 Flaws of Old-School Compete Programs (and How to Fix Them)
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Webinar Recap: Elevate Your Competitive Enablement Strategy
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Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue
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The State of Competitive Intelligence in 2024: AI Meets CI
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Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips
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Introducing Executive Summary: Prove the ROI of Your CI Program
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Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
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Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
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Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
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Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
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How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
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Why Competitive Analysis Matters in a Product Launch Plan
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Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created
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How to Run a Competitive Intelligence Platform as a Team of One
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New Data: 7 Industries Where AI Dominates the Conversation
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3 Ways CI Leaders Can Use AI Chatbots to Their Advantage
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How to Use Champions to Improve Adoption of Competitive Intelligence
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The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases
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New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022
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Indirect Competitors 101: What They Are + How to Keep an Eye On Them
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Battlecard Views per Competitive Deal: A New Measure of Seller Confidence
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11 Examples of Companies Hinting at Product Announcements with Content Marketing
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Compete Program Maturity Model: How to Advance From Level 2 to Level 4
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Compete Program Maturity Model: How to Advance From Level 0 to Level 2
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Compete Program Maturity Model: How to Advance From Level 4 to Level 5
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Struggling to Prioritize Your Competitors? Use the Competitor Coefficient.
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Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding
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Compete Program Maturity Model: How to Advance From Level 5 to Level 6
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3 Tips From Our Battlecard Webinar with Sam Niro
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Complete Your Compete Program
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Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals
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Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team
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Some Competitors Don't Deserve Your Time: Why Gong and Crayon Are Better Together
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Start Small and Don't Surprise People: Tips From Our Win/Loss Webinar with Scott Frost
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How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption
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2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen
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Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption
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Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn
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3 Takeaways From Our Win/Loss Webinar With Egencia's Jayde Phillips
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The Future is Here: Testing out ChatGPT with Win/Loss Analysis
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How Salsify and Dropbox Reap the Benefits of Crayon + Slack
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The CI Leaders at Akamai and Deltek Want You to Do These 3 Things
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Article
Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes
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Article
Improve Battlecard Adoption by Creating an Awards Ceremony for Your Sales Team
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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days
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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
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Article
Understanding Competitive vs Competitor Intelligence
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Hey, Product Marketer: Your Battlecards Shouldn't Be Perfect
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Article
The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)
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Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory
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NEW DATA: The Secret to Earning Your CI Stakeholders' Trust
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Introducing Draft Control: The Secret to Building Better CI Deliverables
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How B2B Companies Use Competitive Intelligence to Improve Retention
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The State of Competitive Intelligence In 2023
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It Takes a Village: How to Elevate Your CI Program Through Multi-Threading
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The 4 Types of Role-Based Battlecards You Need to Build
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5 Tips to Help You Capture Field Intelligence
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Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals
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3 Strategies CSMs Need to Keep Customers From Switching to Competitors
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Your Competitor's Next Big Move Is Coming. Get Ready with the Accelerator Course.
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Crayon Introduces Competitive Performance Insights
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Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.
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10 Best Practices for a Successful Win/Loss Program
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NEW DATA: The Industries with the Most Mature Competitive Programs
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Article
Analysis of Competing Hypotheses: An Overview + Example
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Article
5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe
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Article
Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need
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Building A Top-Tier Market Intelligence Strategy
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Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence
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Article
The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence
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Article
Everything You Need to Know About Competitive Analysis (Template Included!)
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Article
You're Not a Factory, Gift Cards Suck, and Other Takeaways from Our Latest CI Live Event
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Article
Scaling Your Competitive Intelligence Team? Start Here
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Article
Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered
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Article
How do you Conduct a Competitive Audit?
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Article
Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
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Article
Your Seat at the Table Awaits: Introducing the Architect Course
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Slack + Crayon: Unlock Intel, Delight Your Peers, & Win More Deals
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How to Write a Better Battlecard: Follow the ABCs
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Article
I Used Google Alerts to Collect Intel for a Month. Here Are 5 Things I Missed.
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The Key to Handling Competitive Objections and Landmines: "Why?"
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How to Win More Competitive Deals (and Lose With Dignity)
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Article
Product Marketing Spotlight Series: Farhan Manjiyani
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The Surprising Power of the Weak Signal: Go Deep on Competitive Intel
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Competitive Intelligence Planning: 15 Questions for Your Annual Plan
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Use Competitive Intelligence to Transform the Employee Experience
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How to Gain Valuable Insight From Your Competitor's Website
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Five Tips To Help Your Sales Reps Win Competitive Deals
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How to Do Competitor Monitoring in 10 Minutes a Day
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Product Marketing Spotlight Series: Jeffrey Vocell
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The Art and Science of Using Competitive Intelligence to Win Sales
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6 Brand Message Examples That'll Spark Your Creativity
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How to Give Your Marketing Team a Competitive Advantage
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How to Deliver Competitive Intelligence to Executive Leadership
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