3C Podcast Episode: Playing the long game (Modern Day Marketers #10)
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Brett McGrath Claimed Brett McGrath
Posted Dec 13, 2021 2 min read
3C Podcast Episode: Playing the long game (Modern Day Marketers #10)
The Juice Claimed The Juice
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Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly.

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