Checklist: How to choose a customer data platform (CDP)
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5 min read
Checklist: How to choose a customer data platform (CDP)

Customer data can be your best friend when used the right way. Leveraging data is now one of the most effective ways for brands to understand their customers better and deliver exceptional customer experiences across all channels-and CDPs are the most popular tool for doing so. But how do you choose the right CDP vendor for you?

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