How To Generate Leads for Digital Marketing Agencies
Posted Apr 15, 2024 29 min read
How To Generate Leads for Digital Marketing Agencies

Learn how to generate leads for your digital marketing agency by hearing from 6 founders of successful B2B agencies and exploring 12 top lead generation channels.

If you read on, you can learn about lead generation from the following marketing agencies and their founders:

1. Kalyna Marketing, Mariya Delano (boutique B2B content and PR for tech & consultancies)
2. Siege Media, Ross Hudgens (B2B, B2C content and SEO for SaaS, fintech, and e-commerce)
3. Foundation Marketing, Ross Simmonds (B2B content creation and distribution for software, manufacturing, "boring" industries)
4. Omniscient Digital, Alex Birkett (B2B SEO and organic growth for software)
5. Storybook Marketing, Liam Moroney (full-service demand gen for mature B2B SaaS organizations)
6. Fenwick, Chris Gillespie (boutique B2B and B2C writing and design)
7. Editorial.Link, Dmytro Sokhach (B2B link building for tech, real estate, marketing, and more).

Here are some channels that your approach could include:
Building a personal brand
LinkedIn and social media
Content marketing
SEO
Guest posting
Podcast and event appearances
Email newsletters
Review platforms and directories
Paid ads
Referrals
Communities
Sales and direct outreach.

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