What Do GRP and TRP Stand For and What Do They Mean?
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What Do GRP and TRP Stand For and What Do They Mean?

Today's out-of-home advertising is data-driven. Measuring OOH performance is not exactly like measuring online or TV, but in some cases, the metrics are the same. For example, GRP and TRP are familiar to TV advertisers, but they also apply to out-of-home. What can they tell you?

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