Are You Pissed at the Quality of Your Inbound Leads? (with Kathleen Booth) | Ep. 15
Feeling the pressure to deliver short-term results, while knowing brand matters more than ever? Join hosts Charlie Riley and Greg Wise as they talk with Kathleen Booth, who brings the perspective of a startup marketer and agency founder turned SVP of Marketing and Growth at Pavilion. Kathleen shares her journey from international development to leading growth in B2B tech and describes the constant tension between brand and demand generation. She reveals why marketers are "crying out for understanding and help," how AI and generative search are making brand investments more crucial, and how creative out-of-home and "ambush marketing" tactics can punch above their weight-even with a scrappy budget. Listeners hear candid takes on why marketers feel underappreciated, why brand is both a long- and short-term investment, and how the smartest brands are zigging while others zag, from urinal screens to subway takeovers.