Associated with
Nitsan Peled
Emma Kennerö Wallin
Jakob Flygare
Posted Mar 17, 2022
•
3 min read
When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value
Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study
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