[Bold story] Brand guru Kyle Lacy on life, leadership and a quirky llama
Associated with
Tiffany Sauder Tiffany Sauder
Posted Sep 12, 2018 9 min read
[Bold story] Brand guru Kyle Lacy on life, leadership and a quirky llama

Kyle Lacy. When you think of marketers who have enjoyed success at an early age, he's probably one of the first names that comes to mind. Especially if you happen to be from Indianapolis. But while Kyle has had a fascinating career to this point, he's really just getting started.

His career began at a local agency, and then he launched his own, Brandswag. Next he became a senior manager of content marketing at ExactTarget. After ExactTarget's acquisition by Salesforce, Kyle directed global content marketing efforts for the Salesforce Marketing Cloud and presented at conferences on technology trends and consumer behavior.

Next he became a marketing executive and later an executive advisor in the venture capital space with OpenView Venture Partners. Now Kyle serves as the VP of Marketing at Lessonly, a local company that builds employee training software.

So I was obviously excited to sit down with him and talk about everything from the lessons he's learned from failure to company culture and, well, a quirky llama that's all the rage right now.