Associated with
Shelley Cernel
Posted Apr 28, 2016
•
2 min read
Sales As Trusted Advisors: Caring As a Competitive Advantage in B2B
As Cernel states, focusing on being a "trusted advisor" would also make an unbeatable, distinct competitive advantage over other slow-to-evolve sales teams-a difference that buyers are bound to notice.
In other words, caring is about to become the most critical weapon in B2B Sales' arsenal.
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