Outbound email is an adventure.  Your message may end up in the spam box of doom or you may get a quick response back with,  "Wow, perfect timing, let's schedule a time to chat". While there are many factors that need to be in place (ip reputation, spam scores etc,) before writing the perfect message, here are 5 tips that can help get the response you are looking for. Know your Ideal Customer Seems like a no-brainer.  The more you know about your existing customers, the easier it is to reach out to like minded businesses and employees.