Mattel's DTC Journey: Unlocking the Power of Customer Data
3 min read
Mattel's DTC Journey: Unlocking the Power of Customer Data

Alexis Hoopes, VP of eCommerce at Mattel, joined BlueConic CEO Cory Munchbach to discuss how Mattel has revolutionized its approach to customer engagement. The conversation explored Mattel's journey from a traditional wholesale manufacturer to a customer-centric direct-to-consumer (DTC) leader, driven by innovative technology and a fresh strategic vision.

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