Associated with
Posted May 6, 2019
•
33 min read
Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
On this episode of the Marketing Swipe File, Dave Gerhardt sits down with Barney Waters, President of shoe brand K-Swiss. Together they discuss brand building, compelling copy and much more.
Other content from
Drift
Podcast Episode
Featured by Simple Strat
