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Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
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Dave Gerhardt Dave Gerhardt
Gail Axelrod Gail Axelrod
Barney Waters Barney Waters
Posted May 6, 2019 • 33 min read
Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
Drift Drift

On this episode of the Marketing Swipe File, Dave Gerhardt sits down with Barney Waters, President of shoe brand K-Swiss. Together they discuss brand building, compelling copy and much more.

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