If you're having a conversation about the world's most innovative companies, it's hard to imagine a conversation taking place that doesn't mention OpenAI.

OpenAI, specifically OpenAI's ChatGPT, has opened up a whole new world of possibilities for everyone, but of course, on this show, we care about its impact on Operators.

So who better to talk to about this impact than someone who actually leads Systems and Operations at OpenAI, Keith Jones, the company's GTM Systems Lead.

And while of course, I wanted to know what Keith is doing for his internal Sales customers at OpenAI, I also wanted to learn how he's serving himself and other Ops folks within the company. In our conversation, we talk about a world in which teams spend less time entering data into the CRM and more time conversing with it, we explore a very specific internal use case for a GPT he built for himself at OpenAI, and how he makes the call of whether to use his own technology or not.