Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration; hence, it's a significant shift for #PPC marketers.  
Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to change.  
To help you understand more about it and make this migration successful, we spoke to two of the best experts in the analytics space, Janet Driscoll Miller and Charles Farina.  
Tune into this episode to learn: 
- How is Google Analytics 4 different from Universal Analytics? 
- The dos and don'ts during the migration to #GA4
- How can PPC marketers get the best out of GA4? 
and more.  
Our expert guests: 
- Janet Driscoll Miller, Marketing Mojo 
- Charles Farina, Adswerve  
Resources:
https://bit.ly/ppctownhall
https://support.google.com/analytics/answer/11986666?hl=en#zippy=%2Cin-this-article
https://www.amazon.com/Data-First-Marketing-Data-Driven-Age-Analytics-dp-111970121X/dp/111970121X/ref=mt_other?_encoding=UTF8&me=&qid=1660670880
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