Associated with
Jon Miller
Posted Sep 11, 2023
•
7 min read
The Marketing Playbook I Helped Create Doesn't Work Anymore. Here's the New B2B Marketing Playbook.
You'd think that all the new tools and digital channels we have these days would make B2B go-to-market (GTM) easier. But the reality is quite the opposite. CMOs and revenue leaders are struggling to create pipeline and drive growth, especially with constrained budgets.
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