Associated with
Jon Miller
Posted Sep 11, 2023
•
7 min read
The Marketing Playbook I Helped Create Doesn't Work Anymore. Here's the New B2B Marketing Playbook.
You'd think that all the new tools and digital channels we have these days would make B2B go-to-market (GTM) easier. But the reality is quite the opposite. CMOs and revenue leaders are struggling to create pipeline and drive growth, especially with constrained budgets.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
OpenView
Featured by Simple Strat
