Using Lexer's Customer Data Platform for insights into Game of Thrones fans
3 min read
Using Lexer's Customer Data Platform for insights into Game of Thrones fans
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What can we learn from the biggest TV show in history, and how could this help us understand the people who love it? With the Lexer customer data platform, we studied a selection of GoT fans (3.4 million to be precise) and found some surprising, fun and unexpected insights.

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