Posted Feb 10, 2023 2 min read
Modern Day Marketer: Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse

Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.