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Posted Feb 10, 2023
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2 min read
Modern Day Marketer: Predicting the ROI of Your Content Program with Jeff Coyle of MarketMuse
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Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.
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