PPC Town Hall is almost 1 year old, and we're celebrating by talking about a cornerstone of PPC - bid management.

Succeeding in an increasingly automated world is no cakewalk. To get full value from your budget, your bid strategies should be aligned with campaign and business goals.

On Ep. 36 of PPC Town Hall, we'll be joined by Peter from Google and other industry experts to get their insights on nailing bids.