Associated with
Lindsay Tjepkema
Posted Jun 24, 2013
•
2 min read
B2B vs B2C in Marketing Automation
Marketing automation seems to be the latest buzz, with many of the traditional email service providers moving in this direction. But haven't there always been marketing automation providers? Well, in the B2B space certainly there have been, with a couple of key players providing sophisticated lead nurturing and lead scoring and closely synchronized with the ... Continued
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