Associated with
David Ogilvy
Posted Apr 2, 2022
•
8 min read
6 A/B Tests Where Small Word Changes Made a BIG Difference
Words matter when it comes to writing effective and high-converting copy. As you'll see in these six case studies, even something as seemingly inconsequential as switching up one or two words in a call to action, product page, or landing page can produce impressive conversion lifts, which equals lots more sales and revenue over time.
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