You get a lead in that wants a quote, or is ready to learn more about your services/solutions?  Great!!! What are your next steps? Do you reach out immediately to strike when the iron is hot? Do you research the company so you can put your best foot forward? You should be doing both!   Here is a list of things you should be checking into before reaching out to learn more about your inbound prospect.   Look up the company persona: what do they do? What do they offer? Who are their customers and what value do they provide? [...]