These days you can find a podcast for almost anything from true crime and finance to baking and plant parenting. With new podcasts popping up daily, the market seems oversaturated. With an overflow of such content, the issue is not about having enough podcasts but rather a matter of podcast creators being able to separate from the crowd and effectively target the right audience. Let's dig into what G2 data says about the podcast market, podcast hosting software, and how creators can leverage the software to differentiate the listening experience.