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User-Generated Content: (Actually) Putting Customers First
Article
User-Generated Content: (Actually) Putting Customers First
G2 G2
Grow Your E-Commerce Business With a Free Shipping Strategy
Article
Grow Your E-Commerce Business With a Free Shipping Strategy
G2 G2
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
Article
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
G2 G2
How Will AI Impact Email Communication?
Article
How Will AI Impact Email Communication?
G2 G2
The Final Branding Frontier for Designers: Personal Branding
Article
The Final Branding Frontier for Designers: Personal Branding
G2 G2
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
Article
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
G2 G2
7 Actionable Tactics to Improve Sales Performance
Article
7 Actionable Tactics to Improve Sales Performance
G2 G2
G2 Review Campaign in a Box
Toolkit
G2 Review Campaign in a Box
G2 G2
Go-To-Market Benchmark Report (Winter 2024)
Report
Go-To-Market Benchmark Report (Winter 2024)
GTM Partners GTM Partners
8 E-Commerce Mistakes to Avoid Before Christmas
Article
8 E-Commerce Mistakes to Avoid Before Christmas
G2 G2

Latest Content

Clicks to Customers: 5 Best Ways to Use Buyer Intent Data
Article
Clicks to Customers: 5 Best Ways to Use Buyer Intent Data
G2 G2
How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets
Article
How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets
G2 G2
The Major Disadvantages of PDFs (+ How To Overcome Them)
Article
The Major Disadvantages of PDFs (+ How To Overcome Them)
G2 G2
Accelerate Pipelines and Unlock BI With Database Observability
Article
Accelerate Pipelines and Unlock BI With Database Observability
G2 G2
Headless CMS: Delivering Flexibility to Build Better Sites
Article
Headless CMS: Delivering Flexibility to Build Better Sites
G2 G2
The Role of AI Candidate Screening in Modern Recruitment
Article
The Role of AI Candidate Screening in Modern Recruitment
G2 G2
7 Ways Solar Design Software Can Skyrocket Your Solar Sales
Article
7 Ways Solar Design Software Can Skyrocket Your Solar Sales
G2 G2
Why Businesses Fail: 6 Common Reasons Explained
Article
Why Businesses Fail: 6 Common Reasons Explained
G2 G2
Uncover Insights and Reduce Bias with Employee Profitability Tracking
Article
Uncover Insights and Reduce Bias with Employee Profitability Tracking
G2 G2
Creating an Agile Work Environment: A Guide to Building Agile Workspaces
Article
Creating an Agile Work Environment: A Guide to Building Agile Workspaces
G2 G2

Articles

3361
Clicks to Customers: 5 Best Ways to Use Buyer Intent Data
Article
Clicks to Customers: 5 Best Ways to Use Buyer Intent Data
How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets
Article
How Contensis Leveraged G2 and The Voice of their Customers to Expand to New Markets
The Major Disadvantages of PDFs (+ How To Overcome Them)
Article
The Major Disadvantages of PDFs (+ How To Overcome Them)
Accelerate Pipelines and Unlock BI With Database Observability
Article
Accelerate Pipelines and Unlock BI With Database Observability
Headless CMS: Delivering Flexibility to Build Better Sites
Article
Headless CMS: Delivering Flexibility to Build Better Sites
The Role of AI Candidate Screening in Modern Recruitment
Article
The Role of AI Candidate Screening in Modern Recruitment
7 Ways Solar Design Software Can Skyrocket Your Solar Sales
Article
7 Ways Solar Design Software Can Skyrocket Your Solar Sales
Why Businesses Fail: 6 Common Reasons Explained
Article
Why Businesses Fail: 6 Common Reasons Explained
Uncover Insights and Reduce Bias with Employee Profitability Tracking
Article
Uncover Insights and Reduce Bias with Employee Profitability Tracking
Creating an Agile Work Environment: A Guide to Building Agile Workspaces
Article
Creating an Agile Work Environment: A Guide to Building Agile Workspaces
Employee Recognition: The Not-So-Secret Ingredient to Business Success
Article
Employee Recognition: The Not-So-Secret Ingredient to Business Success
Master Your Minutes: Tips to Optimize Efficiency in the Workplace
Article
Master Your Minutes: Tips to Optimize Efficiency in the Workplace
Zero-Party Data: What Is It and How To Collect It
Article
Zero-Party Data: What Is It and How To Collect It
Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
Article
Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
Will TikTok's "Made in China" Label Cost MarTech Billions?
Article
Will TikTok's "Made in China" Label Cost MarTech Billions?
Instagram Metrics: The Data Points You Should Track in 2024
Article
Instagram Metrics: The Data Points You Should Track in 2024
From Pixels to Pavement: Transitioning Your Online Brand to a Brick-and-Mortar Store
Article
From Pixels to Pavement: Transitioning Your Online Brand to a Brick-and-Mortar Store
G2 Launches Its New Legal Document Management Category
Article
G2 Launches Its New Legal Document Management Category
How PLMS Solves the Challenge of Linking Performance and eLearning Software
Article
How PLMS Solves the Challenge of Linking Performance and eLearning Software
The Role of CIEM in Managing Access and Enhancing Security
Article
The Role of CIEM in Managing Access and Enhancing Security
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Case Studies

41
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
Case Study
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
Hospitable Boosts Leads by 280% With G2
Case Study
Hospitable Boosts Leads by 280% With G2
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
Case Study
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
Case Study
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
Case Study
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
Case Study
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration
Case Study
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions
Case Study
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
Case Study
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
How Planhat Became a Leader in 7 Competitive Categories
Case Study
How Planhat Became a Leader in 7 Competitive Categories
Customer Guide: How Learnerbly Boosted Their Reviews by 155%
Case Study
Customer Guide: How Learnerbly Boosted Their Reviews by 155%
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2
Case Study
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2
Plytix Reduces CPL by 82% With G2 Marketing Solutions
Case Study
Plytix Reduces CPL by 82% With G2 Marketing Solutions
Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline
Case Study
Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline
85% of Highspot's Closed Won Opportunities Influenced by G2
Case Study
85% of Highspot's Closed Won Opportunities Influenced by G2
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
Case Study
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
Case Study
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
Umbraco Uses G2 Solutions to Increase Average Deal Value by 30%
Case Study
Umbraco Uses G2 Solutions to Increase Average Deal Value by 30%
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
Case Study
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
Case Study
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
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eBooks

36
7 Ways Reviews Fuel B2B Company Initiatives
eBook
7 Ways Reviews Fuel B2B Company Initiatives
How to respond to reviews
eBook
How to respond to reviews
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
eBook
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
eBook
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
eBook
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
eBook
The Impact of Advocate Marketing on Product Reviews
The Impact of Reviews on B2B Buyers and Sellers
eBook
The Impact of Reviews on B2B Buyers and Sellers
A Guide to App Prototyping for Beginners
eBook
A Guide to App Prototyping for Beginners
Your Complete Guide to the Kotlin Programming Language
eBook
Your Complete Guide to the Kotlin Programming Language
How to Start a Blog (and Make Money) in 2019: DIY Guide
eBook
How to Start a Blog (and Make Money) in 2019: DIY Guide
7 Ways Reviews Fuel B2B Company Initiatives
eBook
7 Ways Reviews Fuel B2B Company Initiatives
Buyer Intent for Software and Service Providers
eBook
Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
eBook
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
eBook
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
eBook
The Impact of Advocate Marketing on Product Reviews
Facebook Lead Ads Explained (+How to Optimize Them for Your Business)
eBook
Facebook Lead Ads Explained (+How to Optimize Them for Your Business)
Facebook Retargeting: The Definitive Guide to Remarketing Ads
eBook
Facebook Retargeting: The Definitive Guide to Remarketing Ads
The Full Guide to Snapchat Ads
eBook
The Full Guide to Snapchat Ads
The Beginner's Guide to Programmatic Advertising in 2019
eBook
The Beginner's Guide to Programmatic Advertising in 2019
Ultimate Guide to Customer Reviews
eBook
Ultimate Guide to Customer Reviews
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Infographics

6

Podcast Episodes

2

Reports

9

Toolkits

2

Videos

3

Webinars

25
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
Webinar
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
There's No Such Thing as a Bad Review: Making the Most of Every Review.
Webinar
There's No Such Thing as a Bad Review: Making the Most of Every Review.
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Webinar
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Unlock New Insights with G2 Market Intelligence
Webinar
Unlock New Insights with G2 Market Intelligence
CMO Consult: Redefining ROI for B2B Marketers
Unlocked
Webinar
CMO Consult: Redefining ROI for B2B Marketers
Optimizing your G2 profile
Webinar
Optimizing your G2 profile
Powerful Buyer Intent Integrations
Webinar
Powerful Buyer Intent Integrations
G2 Profile + Chili Piper Integration
Webinar
G2 Profile + Chili Piper Integration
Spotlight on G2 Partner Hub and LinkedIn Integration
Webinar
Spotlight on G2 Partner Hub and LinkedIn Integration
Report Season Office Hours
Webinar
Report Season Office Hours
Software's Role in Solving a Broken Go-to-Market
Unlocked
Webinar
Software's Role in Solving a Broken Go-to-Market
CEO Consult Webinar - Post Event Recording | Sell.G2
Webinar
CEO Consult Webinar - Post Event Recording | Sell.G2
G2 Town Hall - Webinar Post Event | Sell.G2
Webinar
G2 Town Hall - Webinar Post Event | Sell.G2
Elevate Inclusivity in Your Work Environment | G2 Webinars
Webinar
Elevate Inclusivity in Your Work Environment | G2 Webinars
G2 Webinars | 2021 Consult: Brand
Webinar
G2 Webinars | 2021 Consult: Brand
G2 Webinars | 2021 Consult: ABM
Webinar
G2 Webinars | 2021 Consult: ABM
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
Webinar
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
G2 Webinars | The COVID Consult
Webinar
G2 Webinars | The COVID Consult
G2 Webinars | The Game Changing Impact of Customer Advocacy Webinar
Webinar
G2 Webinars | The Game Changing Impact of Customer Advocacy Webinar
G2 Webinars | Skyrocket Your Growth by Keeping Your Customers Happy Recording
Webinar
G2 Webinars | Skyrocket Your Growth by Keeping Your Customers Happy Recording
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G2 is the world's largest and most trusted software marketplace. More than 60 million people annually including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

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3361
articles
41
case studies
36
ebooks
6
infographics
2
podcast episodes
9
reports
2
toolkits
3
videos
25
webinars