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User-Generated Content: (Actually) Putting Customers First
Article
User-Generated Content: (Actually) Putting Customers First
G2 G2
Grow Your E-Commerce Business With a Free Shipping Strategy
Article
Grow Your E-Commerce Business With a Free Shipping Strategy
G2 G2
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
Article
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
G2 G2
How Will AI Impact Email Communication?
Article
How Will AI Impact Email Communication?
G2 G2
The Final Branding Frontier for Designers: Personal Branding
Article
The Final Branding Frontier for Designers: Personal Branding
G2 G2
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
Article
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
G2 G2
7 Actionable Tactics to Improve Sales Performance
Article
7 Actionable Tactics to Improve Sales Performance
G2 G2
Easy and Actionable Account-Based Marketing
Unlocked
eBook
Easy and Actionable Account-Based Marketing
G2 G2
G2 Review Campaign in a Box
Toolkit
G2 Review Campaign in a Box
G2 G2
8 E-Commerce Mistakes to Avoid Before Christmas
Article
8 E-Commerce Mistakes to Avoid Before Christmas
G2 G2

Latest Content

How Service Providers Can Use G2 Buyer Intent to Win the Right Clients
Article
How Service Providers Can Use G2 Buyer Intent to Win the Right Clients
G2 G2
Equip Boosts Review Generation with the G2 In-App Review Form
Article
Equip Boosts Review Generation with the G2 In-App Review Form
G2 G2
51 Automotive Industry Statistics to Highlight Latest Trends
Article
51 Automotive Industry Statistics to Highlight Latest Trends
G2 G2
42 Construction Statistics to Justify The Changing Market
Report
42 Construction Statistics to Justify The Changing Market
G2 G2
The Growth Opportunity for Global SaaS Innovators in the Age of AI
Article
The Growth Opportunity for Global SaaS Innovators in the Age of AI
G2 G2
What Is AIOps? How to Create an Intelligent Infrastructure
Article
What Is AIOps? How to Create an Intelligent Infrastructure
G2 G2
Navigating the Future of B2B SaaS with G2's Executive Advisory Board
Article
Navigating the Future of B2B SaaS with G2's Executive Advisory Board
G2 G2
Maximizing ROI With Employee Wellness Programs: Overview And Benefits
Article
Maximizing ROI With Employee Wellness Programs: Overview And Benefits
G2 G2
What is a Client Portal? (+ Why Your Agency Needs One)
Article
What is a Client Portal? (+ Why Your Agency Needs One)
G2 G2
Bridging the Skills Gap: The Hire Train Deploy Model
Article
Bridging the Skills Gap: The Hire Train Deploy Model
G2 G2

Articles

3239
How Service Providers Can Use G2 Buyer Intent to Win the Right Clients
Article
How Service Providers Can Use G2 Buyer Intent to Win the Right Clients
Equip Boosts Review Generation with the G2 In-App Review Form
Article
Equip Boosts Review Generation with the G2 In-App Review Form
The Growth Opportunity for Global SaaS Innovators in the Age of AI
Article
The Growth Opportunity for Global SaaS Innovators in the Age of AI
What Is AIOps? How to Create an Intelligent Infrastructure
Article
What Is AIOps? How to Create an Intelligent Infrastructure
51 Automotive Industry Statistics to Highlight Latest Trends
Article
51 Automotive Industry Statistics to Highlight Latest Trends
Navigating the Future of B2B SaaS with G2's Executive Advisory Board
Article
Navigating the Future of B2B SaaS with G2's Executive Advisory Board
Maximizing ROI With Employee Wellness Programs: Overview And Benefits
Article
Maximizing ROI With Employee Wellness Programs: Overview And Benefits
What is a Client Portal? (+ Why Your Agency Needs One)
Article
What is a Client Portal? (+ Why Your Agency Needs One)
The Rise of Video Content: Empowering Brands with AI-Powered Tools
Article
The Rise of Video Content: Empowering Brands with AI-Powered Tools
Digital Audio Advertising in 2023 and Beyond
Article
Digital Audio Advertising in 2023 and Beyond
Decoding ETL Tools Based on User Adoption Rate and ROI
Article
Decoding ETL Tools Based on User Adoption Rate and ROI
How ERP Software Helps with Production Planning in Manufacturing
Article
How ERP Software Helps with Production Planning in Manufacturing
Introducing G2's New Freelance Tax Category
Article
Introducing G2's New Freelance Tax Category
Trust in AI: The New Motto for App Development?
Article
Trust in AI: The New Motto for App Development?
Best Backup Solution Suites Software Based on ROI and User Adoption
Article
Best Backup Solution Suites Software Based on ROI and User Adoption
Bridging the Skills Gap: The Hire Train Deploy Model
Article
Bridging the Skills Gap: The Hire Train Deploy Model
Deal Discovery Reinvented: Google's New Feature for the Holiday Season
Article
Deal Discovery Reinvented: Google's New Feature for the Holiday Season
What is Database DevOps? How Does It Fuel Innovation?
Article
What is Database DevOps? How Does It Fuel Innovation?
Proof of Work vs. Proof of Stake: Comparative Guide 2023
Article
Proof of Work vs. Proof of Stake: Comparative Guide 2023
The Ultimate Guide To Choosing an Applicant Tracking System
Article
The Ultimate Guide To Choosing an Applicant Tracking System
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Case Studies

41
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
Case Study
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
Hospitable Boosts Leads by 280% With G2
Case Study
Hospitable Boosts Leads by 280% With G2
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
Case Study
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
Case Study
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions
Case Study
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
Case Study
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration
Case Study
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration
Customer Guide: How Learnerbly Boosted Their Reviews by 155%
Case Study
Customer Guide: How Learnerbly Boosted Their Reviews by 155%
How Planhat Became a Leader in 7 Competitive Categories
Case Study
How Planhat Became a Leader in 7 Competitive Categories
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2
Case Study
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
Case Study
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
Plytix Reduces CPL by 82% With G2 Marketing Solutions
Case Study
Plytix Reduces CPL by 82% With G2 Marketing Solutions
Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline
Case Study
Salesloft Uses Power of Customer Voice to Drive $1 Million+ in Pipeline
85% of Highspot's Closed Won Opportunities Influenced by G2
Case Study
85% of Highspot's Closed Won Opportunities Influenced by G2
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
Case Study
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
Umbraco Uses G2 Solutions to Increase Average Deal Value by 30%
Case Study
Umbraco Uses G2 Solutions to Increase Average Deal Value by 30%
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
Case Study
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
Case Study
Vecteezy Gains 1,100+ Reviews In Under 6 Months With G2 In-App Review Lever
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
Case Study
How a G2 + Pendo Integration Led to 150% More Leads for Truckstop
85% of Highspot's Closed Won Opportunities Influenced by G2
Case Study
85% of Highspot's Closed Won Opportunities Influenced by G2
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eBooks

43
Secrets to Proving ROI with Intent Data
Unlocked
eBook
Secrets to Proving ROI with Intent Data
Easy and Actionable Account-Based Marketing
Unlocked
eBook
Easy and Actionable Account-Based Marketing
2022 G2 Software Buyer Behavior Report
Unlocked
eBook
2022 G2 Software Buyer Behavior Report
Intent-Driven Advertising: How to Lower Your CAC on LinkedIn
Unlocked
eBook
Intent-Driven Advertising: How to Lower Your CAC on LinkedIn
The Big Book of Intent
Unlocked
eBook
The Big Book of Intent
7 Ways Reviews Fuel B2B Company Initiatives
Unlocked
eBook
7 Ways Reviews Fuel B2B Company Initiatives
7 Ways Reviews Fuel B2B Company Initiatives
eBook
7 Ways Reviews Fuel B2B Company Initiatives
How to respond to reviews
eBook
How to respond to reviews
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
eBook
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
eBook
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
eBook
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
eBook
The Impact of Advocate Marketing on Product Reviews
The Impact of Reviews on B2B Buyers and Sellers
eBook
The Impact of Reviews on B2B Buyers and Sellers
A Guide to App Prototyping for Beginners
eBook
A Guide to App Prototyping for Beginners
Your Complete Guide to the Kotlin Programming Language
eBook
Your Complete Guide to the Kotlin Programming Language
How to Start a Blog (and Make Money) in 2019: DIY Guide
eBook
How to Start a Blog (and Make Money) in 2019: DIY Guide
Buyer Behavior 2020 | G2 Research
Unlocked
eBook
Buyer Behavior 2020 | G2 Research
7 Ways Reviews Fuel B2B Company Initiatives
eBook
7 Ways Reviews Fuel B2B Company Initiatives
Buyer Intent for Software and Service Providers
eBook
Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
eBook
Outreach Best Practices Your Guide for Getting Reviews
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Infographics

6

Podcast Episodes

2

Reports

15
42 Construction Statistics to Justify The Changing Market
Report
42 Construction Statistics to Justify The Changing Market
2022 G2 Software Buyer Behavior Report
Unlocked
Report
2022 G2 Software Buyer Behavior Report
2022 Software Buyer Behavior Report
Unlocked
Report
2022 Software Buyer Behavior Report
Expense Management and G2's Fall 2022 Reports
Report
Expense Management and G2's Fall 2022 Reports
Buyer Behavior Study | G2 Research
Unlocked
Report
Buyer Behavior Study | G2 Research
Highlights From the G2 Spring 2022 ERP Reports
Report
Highlights From the G2 Spring 2022 ERP Reports
The State of B2B Chicago Tech in 2018 (+25 Best Companies)
Report
The State of B2B Chicago Tech in 2018 (+25 Best Companies)
Buyers' Guide for Cloud Computing Infrastructure | Winter 2019
Report
Buyers' Guide for Cloud Computing Infrastructure | Winter 2019
Cloud Computing Infrastructure | G2 Research
Unlocked
Report
Cloud Computing Infrastructure | G2 Research
G2 Spring 2019 MLaaS Report
Unlocked
Report
G2 Spring 2019 MLaaS Report
Grid® Report for Sales Acceleration Tools in the Salesforce Ecosystem Fall 2019
Report
Grid® Report for Sales Acceleration Tools in the Salesforce Ecosystem Fall 2019
State of B2B Deals: How to Sell in 2020 | PandaDoc & G2 Research
Unlocked
Report
State of B2B Deals: How to Sell in 2020 | PandaDoc & G2 Research
Dreamforce 2019 G2 Reports
Unlocked
Report
Dreamforce 2019 G2 Reports
2021 G2 Software Buyer Behavior Report
Unlocked
Report
2021 G2 Software Buyer Behavior Report
State of Social Media Marketing Report 2019
Report
State of Social Media Marketing Report 2019

Toolkits

3

Videos

5

Webinars

58
Unlock Intent Data: How to Decode and Leverage Signals to Drive More Revenue
Unlocked
Webinar
Unlock Intent Data: How to Decode and Leverage Signals to Drive More Revenue
G2U Live: Review Rundown
Unlocked
Webinar
G2U Live: Review Rundown
G2 Product Town Hall
Unlocked
Webinar
G2 Product Town Hall
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
Webinar
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
Using G2 Intent Data to Power Your Business Development Teams.
Unlocked
Webinar
Using G2 Intent Data to Power Your Business Development Teams.
There's No Such Thing as a Bad Review: Making the Most of Every Review.
Webinar
There's No Such Thing as a Bad Review: Making the Most of Every Review.
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Webinar
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Balancing Customer Acquisition, Retention, and Expansion Strategies to Maximize Revenue Growth
Unlocked
Webinar
Balancing Customer Acquisition, Retention, and Expansion Strategies to Maximize Revenue Growth
CMO Consult: Redefining ROI for B2B Marketers
Unlocked
Webinar
CMO Consult: Redefining ROI for B2B Marketers
How to Track & Measure the Impact of Intent
Unlocked
Webinar
How to Track & Measure the Impact of Intent
Unlock New Insights with G2 Market Intelligence
Webinar
Unlock New Insights with G2 Market Intelligence
SEO secrets from G2
Unlocked
Webinar
SEO secrets from G2
CMO Strategies for Leading & Growing Through a Downturn
Unlocked
Webinar
CMO Strategies for Leading & Growing Through a Downturn
How to Build a Brand: A Conversation with Bill Macaitis
Unlocked
Webinar
How to Build a Brand: A Conversation with Bill Macaitis
Powerful Buyer Intent Integrations
Webinar
Powerful Buyer Intent Integrations
The State of Martech in 2022
Unlocked
Webinar
The State of Martech in 2022
G2 Product Town Hall
Unlocked
Webinar
G2 Product Town Hall
G2 Profile + Chili Piper Integration
Webinar
G2 Profile + Chili Piper Integration
Spotlight on G2 Partner Hub and LinkedIn Integration
Webinar
Spotlight on G2 Partner Hub and LinkedIn Integration
How to Drive Efficient Growth: A Conversation with Carilu Dietrich
Unlocked
Webinar
How to Drive Efficient Growth: A Conversation with Carilu Dietrich
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G2 is the world's largest and most trusted software marketplace. More than 60 million people annually including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

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3239
articles
41
case studies
43
ebooks
6
infographics
2
podcast episodes
15
reports
3
toolkits
5
videos
58
webinars