Zeta Global

Zeta Global

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Why Using Retina Images in Email Matters for Marketing
Why Using Retina Images in Email Matters for Marketing
Jul 01, 2021
Article
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Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Feb 17, 2021
Case Study
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The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
Aug 08, 2017
Article
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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
Jun 30, 2023
Article
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Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Aug 31, 2017
Article
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Opportunity Explorer Video
Opportunity Explorer Video
Jul 15, 2021
Video
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How Omnichannel Personalization Grows Customer LTV
How Omnichannel Personalization Grows Customer LTV
Feb 08, 2017
Article
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The Risks of One-Size-Fits-All Marketing During COVID-19
The Risks of One-Size-Fits-All Marketing During COVID-19
Aug 03, 2020
Article
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Personalization vs Segmentation: Why Segmentation is Not Personalization
Personalization vs Segmentation: Why Segmentation is Not Personalization
Mar 14, 2017
Article
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How to Improve the Customer Experience for Car Buyers
How to Improve the Customer Experience for Car Buyers
Jun 01, 2020
Article

Latest Content

Zeta Global Zeta Global
How Travel Brands Can Use CRM to Drive Direct Bookings
How Travel Brands Can Use CRM to Drive Direct Bookings
Jan 28, 2025
Article
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The Third-Party Paradox: A Reality Check on Digital Privacy
The Third-Party Paradox: A Reality Check on Digital Privacy
Jan 23, 2025
Article
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The Very Group Executes Real-Time Campaigns with Zeta Global
The Very Group Executes Real-Time Campaigns with Zeta Global
Jan 16, 2025
Video
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Email Strategies That Build Trust in Financial Services Brands
Email Strategies That Build Trust in Financial Services Brands
Jan 15, 2025
Article
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Top Priorities for 2025: Maximize the Power of Data and Intelligence
Top Priorities for 2025: Maximize the Power of Data and Intelligence
Jan 03, 2025
Video
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Top Priorities for 2025: Supercharge Your Growth
Top Priorities for 2025: Supercharge Your Growth
Jan 03, 2025
Video
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Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Jan 03, 2025
Video
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Top Priorities for 2025: Choose to be Positive and Inspire
Top Priorities for 2025: Choose to be Positive and Inspire
Jan 03, 2025
Video
Zeta Global Zeta Global
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Dec 03, 2024
Article
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Zeta NEXT: Launching a New Financial Services Brand
Zeta NEXT: Launching a New Financial Services Brand
Dec 03, 2024
Video

Articles

359
How Travel Brands Can Use CRM to Drive Direct Bookings
How Travel Brands Can Use CRM to Drive Direct Bookings
The Third-Party Paradox: A Reality Check on Digital Privacy
The Third-Party Paradox: A Reality Check on Digital Privacy
Email Strategies That Build Trust in Financial Services Brands
Email Strategies That Build Trust in Financial Services Brands
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
How Zeta Global Protects Your Privacy and Manages Data Responsibly
How Zeta Global Protects Your Privacy and Manages Data Responsibly
Unlock the Future of Your Mobile Marketing
Unlock the Future of Your Mobile Marketing
Why Cookieless Advertising Should Still be in Your Strategy
Why Cookieless Advertising Should Still be in Your Strategy
Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake's Modern Marketing Data Stack 2025
Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake's Modern Marketing Data Stack 2025
Harnessing Abandoned Experiences for Financial Services Brands
Harnessing Abandoned Experiences for Financial Services Brands
Essential Email Deliverability Strategies to Help Ensure Holiday Success
Essential Email Deliverability Strategies to Help Ensure Holiday Success
Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
How to Target Back-to-School Shoppers
How to Target Back-to-School Shoppers
Turning Insight into Action
Turning Insight into Action
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
CDP vs. Data Warehouse: What's the Difference?
CDP vs. Data Warehouse: What's the Difference?
Zetavation May 2024: Custom AI for Every Marketer
Zetavation May 2024: Custom AI for Every Marketer
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Making Strides Toward a Cookieless Ecosystem
Making Strides Toward a Cookieless Ecosystem
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
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Case Studies

19
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Telecom: Using Customer Data to Improve Service and Retention
Telecom: Using Customer Data to Improve Service and Retention
eCommerce: Boosting ROAS by More Than 30%
eCommerce: Boosting ROAS by More Than 30%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Increasing Clicks and Maximizing Conversions
Automotive: Increasing Clicks and Maximizing Conversions
Financial Services: Achieving 6X ROI From a Single Email Campaign
Financial Services: Achieving 6X ROI From a Single Email Campaign
Media: Using Email to Captivate Readers and Attract New Followers
Media: Using Email to Captivate Readers and Attract New Followers
The RealReal Boosts ROAS by 57% by partnering with Zeta
The RealReal Boosts ROAS by 57% by partnering with Zeta
Retail: Delivering a 150% Lift in Click Rates
Retail: Delivering a 150% Lift in Click Rates
Retail: Identifying 3 Million In-Market Customers
Retail: Identifying 3 Million In-Market Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Lifting Email Click Rates by 16% for Leading Insurance Company
Lifting Email Click Rates by 16% for Leading Insurance Company
Zeta Global Helps Online Retailer Increase Open Rates By 29%
Zeta Global Helps Online Retailer Increase Open Rates By 29%

eBooks

7

Infographics

7

Reports

2

Videos

41
The Very Group Executes Real-Time Campaigns with Zeta Global
The Very Group Executes Real-Time Campaigns with Zeta Global
Top Priorities for 2025: Maximize the Power of Data and Intelligence
Top Priorities for 2025: Maximize the Power of Data and Intelligence
Top Priorities for 2025: Supercharge Your Growth
Top Priorities for 2025: Supercharge Your Growth
Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Top Priorities for 2025: Hyper-Personalize Every Customer Experience
Top Priorities for 2025: Choose to be Positive and Inspire
Top Priorities for 2025: Choose to be Positive and Inspire
Zeta NEXT: Launching a New Financial Services Brand
Zeta NEXT: Launching a New Financial Services Brand
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Inside Zeta's AI-Powered Marketing Platform
Inside Zeta's AI-Powered Marketing Platform
Intelligence-Powered: The Next Evolution in Email Marketing
Intelligence-Powered: The Next Evolution in Email Marketing
Media 2030: Navigating the Future of Content & Technology
Media 2030: Navigating the Future of Content & Technology
"I Curse You with Joy" featuring Tiffany Haddish
"I Curse You with Joy" featuring Tiffany Haddish
AI-Powered Slam Dunk: The Business of Shaq
AI-Powered Slam Dunk: The Business of Shaq
Personalized: Customer Strategy in the Age of AI
Personalized: Customer Strategy in the Age of AI
Identify and Engage Top Customers & Prospects
Identify and Engage Top Customers & Prospects
Orchestrate Contextually Relevant Experiences
Orchestrate Contextually Relevant Experiences
Overview of the Zeta Marketing Platform
Overview of the Zeta Marketing Platform
How Zeta AI Elevates Marketers
How Zeta AI Elevates Marketers
What's In Store for 2024: Industry Leaders and Influencers Weigh In
What's In Store for 2024: Industry Leaders and Influencers Weigh In
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
"Intuitive and Accessible" Makes Zeta a Perfect Fit for Haggar Clothing
"Intuitive and Accessible" Makes Zeta a Perfect Fit for Haggar Clothing
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Webinars

6