How can you tell whether your hard work on Twitter is worth it? You'll have to dig into Twitter stats to find out. Here's how. Social media managers and marketers need social media stats. Without them, we don't know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. So when Twitter removed Audience Insights, I was flummoxed. More than anything, we need to know we are building an audience of the right people- those who will become our customers and the people who influence them. What