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"You have to work against people assuming they know how this goes" - Danielle Bayard Jackson, Author of Fighting for Our Friendships - How Stories Happen #7
In this episode, author, PR agency founder, and friendship expert Danielle Bayard Jackson reveals the simple way she responds to that simple question: "How'd you get here?" Together, we break it apart into component pieces and re-build certain aspects, spotting ways to customize the story to the specific audiences Danielle speaks to as a speaker and service provider.
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