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A new look at funnel metrics: follow the math

Article

A new look at funnel metrics: follow the math

6 best practices for automated lead routing

Article

6 best practices for automated lead routing

Marketing and sales attribution: the science of the deal

Article

Marketing and sales attribution: the science of the deal

Lead Routing with the Openprise RevOps Data Automation Platform

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Lead Routing with the Openprise RevOps Data Automation Platform

Territory management automation: everything you need to know to go below the tip of the iceberg

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Territory management automation: everything you need to know to go below the tip of the iceberg

Attribution: credit where credit is due

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Attribution: credit where credit is due

Marketing and sales attribution: five steps to greater clarity

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Marketing and sales attribution: five steps to greater clarity

How does Openprise differ from Workato?

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How does Openprise differ from Workato?

What is data enrichment?

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What is data enrichment?

Lead routing and matching with the Openprise RevOps Data Automation Platform

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Lead routing and matching with the Openprise RevOps Data Automation Platform

Segmentation with the Openprise RevOps Automation Platform

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Segmentation with the Openprise RevOps Automation Platform

Data enrichment with the Openprise RevOps Automation Platform

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Data enrichment with the Openprise RevOps Automation Platform

Campaign Attribution with the Openprise RevOps Automation Platfrom

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Campaign Attribution with the Openprise RevOps Automation Platfrom

Deduplication with Openprise

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Deduplication with Openprise

RevOps is the key to enabling efficient growth in a down market

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RevOps is the key to enabling efficient growth in a down market

Small business can be big business: Putting the 'S' back into SMB

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Small business can be big business: Putting the 'S' back into SMB

The not-so-hidden cost of doing revenue attribution badly

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The not-so-hidden cost of doing revenue attribution badly

What is campaign attribution? How to justify $1000 CPL

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What is campaign attribution? How to justify $1000 CPL

Forrester B2B Summit 2022 recap

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Forrester B2B Summit 2022 recap

Three must-have capabilities for your attribution solution

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Three must-have capabilities for your attribution solution

Solving the challenge of RevOps alignment: breaking down silos

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Solving the challenge of RevOps alignment: breaking down silos

How to build a scalable strategy for data enrichment

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How to build a scalable strategy for data enrichment

Calculating data enrichment ROI: everything you need to know

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Calculating data enrichment ROI: everything you need to know

7 things to consider when you shop for a data enrichment provider

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7 things to consider when you shop for a data enrichment provider

A roadmap for your 2022 data enrichment strategy

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A roadmap for your 2022 data enrichment strategy

Eliminating sales and marketing silos: RevOps automation is the best approach

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Eliminating sales and marketing silos: RevOps automation is the best approach

Futureproofing while in hypergrowth: What to look for in a RevOps software solution

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Futureproofing while in hypergrowth: What to look for in a RevOps software solution

The 5 pillars of an effective ABM program

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The 5 pillars of an effective ABM program

Using RevOps automation to survive the Great Resignation

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Using RevOps automation to survive the Great Resignation

How Openprise uses segmentation to find ideal prospects

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How Openprise uses segmentation to find ideal prospects

Improve data quality: In data we trust

Article

Improve data quality: In data we trust

Data quality: The key ingredient in a data-driven strategy

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Data quality: The key ingredient in a data-driven strategy

How to get the most out of your campaign attribution models

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How to get the most out of your campaign attribution models

What is automated lead routing?

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What is automated lead routing?

What is a RevOps automation platform, and why do you need one?

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What is a RevOps automation platform, and why do you need one?

Territory management automation: Lead routing is just the tip of the Iceberg - Part 2

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Territory management automation: Lead routing is just the tip of the Iceberg - Part 2

Territory management automation: Lead routing is just the tip of the iceberg - Part 1

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Territory management automation: Lead routing is just the tip of the iceberg - Part 1

What is lead scoring? (and why you should do account scoring, too)

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What is lead scoring? (and why you should do account scoring, too)

OMG, we're an Inc. Best Workplaces finalist for the third time in a row!

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OMG, we're an Inc. Best Workplaces finalist for the third time in a row!

5 surefire ways to let go of data: how to Marie Kondo your tech stack

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5 surefire ways to let go of data: how to Marie Kondo your tech stack

Avoiding death by a thousand cuts in RevOps

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Avoiding death by a thousand cuts in RevOps

Turn that frown upside-down: the Openprise secret to measuring and evaluating customer satisfaction with Net Promoter Score

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Turn that frown upside-down: the Openprise secret to measuring and evaluating customer satisfaction with Net Promoter Score

6 ways to manage lead routing like a boss

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6 ways to manage lead routing like a boss

The devil's in the details: 11 data quality management challenges

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The devil's in the details: 11 data quality management challenges

3 surprising ways RevOps ROI contributes to the bottom line

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3 surprising ways RevOps ROI contributes to the bottom line

Technical debt in Salesforce and how to get rid of it

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Technical debt in Salesforce and how to get rid of it

Lead routing: the challenge is that you're always behind

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Lead routing: the challenge is that you're always behind

How to build a Customer Data Platform on top of an Enterprise Data Warehouse

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How to build a Customer Data Platform on top of an Enterprise Data Warehouse

Why dedupe is a strategic play

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Why dedupe is a strategic play

Openprise data marketplace

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Openprise data marketplace

Openprise Agile CDP

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Openprise Agile CDP

Openprise and Snowflake

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Openprise and Snowflake

In revenue ops, the dangers of confusing simple with simplistic

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In revenue ops, the dangers of confusing simple with simplistic

Openprise RevOps automation workshop

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Openprise RevOps automation workshop

RevOps automation for Marketing & Sales

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RevOps automation for Marketing & Sales

RevOps automation for Marketing & Sales

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RevOps automation for Marketing & Sales

The Openprise RevOps Automation Platform

Article

The Openprise RevOps Automation Platform

RevOps automation for Marketing & Sales

Article

RevOps automation for Marketing & Sales

Openprise API Factory

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Openprise API Factory

The Openprise RevOps Automation Platform for NetSuite

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The Openprise RevOps Automation Platform for NetSuite

RevOps automation for Marketing & Sales

Article

RevOps automation for Marketing & Sales

RevOps automation for Marketing & Sales

Article

RevOps automation for Marketing & Sales

What is a hybrid application? How to build a hybrid app without code

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What is a hybrid application? How to build a hybrid app without code

We made Inc's Best Workplaces List for the 2nd time running

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We made Inc's Best Workplaces List for the 2nd time running

What is lead to account matching? Why is It so important for marketing and sales?

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What is lead to account matching? Why is It so important for marketing and sales?

The Openprise agile CDP solution

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The Openprise agile CDP solution

Meet the Openprise team: A minute with Grant Saechao

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Meet the Openprise team: A minute with Grant Saechao

What list loading and Anthony Bourdain have in common

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What list loading and Anthony Bourdain have in common

What exactly is data quality for marketing and sales?

Article

What exactly is data quality for marketing and sales?

Meet Tim Lambert, Openprise's new Chief Revenue Officer

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Meet Tim Lambert, Openprise's new Chief Revenue Officer

What is data orchestration?

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What is data orchestration?

Hey, we're listed on Inc's Best Workplaces of 2019!

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Hey, we're listed on Inc's Best Workplaces of 2019!

Our customers voted. The winner? Your data.

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Our customers voted. The winner? Your data.

Avoid technical bankruptcy: strategies to start paying off your technical debt

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Avoid technical bankruptcy: strategies to start paying off your technical debt

Every dirty data problem is caused by a process problem: why you need to fix the root cause

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Every dirty data problem is caused by a process problem: why you need to fix the root cause

Fostering a balanced workforce at Openprise

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Fostering a balanced workforce at Openprise

I predict your predictive scoring project will fail. Here's why and how to do It right

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I predict your predictive scoring project will fail. Here's why and how to do It right

Data normalization basics: why you don't really want to normalize job title

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Data normalization basics: why you don't really want to normalize job title

The real world: marketing operations with Openprise

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The real world: marketing operations with Openprise

Fueling your digital transformation

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Fueling your digital transformation

Metrics that should matter to you in looking at a revops automation software vendor

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Metrics that should matter to you in looking at a revops automation software vendor

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