SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]
Associated with
Ariel Winton-Jones Ariel Winton-Jones
Posted Jan 29, 2020 1 min read
SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week's BUILD episode features Leela Srinivasan, SurveyMonkey's CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.