The biggest mistake marketers make when starting a creative project
Associated with
Hope Morley Hope Morley
Guy Bauer Guy Bauer
The biggest mistake marketers make when starting a creative project
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When starting a new creative project, marketers may worry about making a mistake by overpaying or choosing the wrong agency. However, the biggest mistake is when clients start a new creative project with the final idea and creative solve already baked in their minds.

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