How Buyer Enablement is Changing Discovery
Associated with
Peter Cohan Peter Cohan
Sami Focarino Sami Focarino
Posted Oct 3, 2022 4 min read
How Buyer Enablement is Changing Discovery

How many of us have actually purchased enterprise software? What did we dislike about the process – what did we appreciate? How can we, as vendors, enable both novice and experienced buyers to make their buying and value realization processes as frictionless and successful as possible? What is the role of discovery in supporting these efforts? We'll examine these topics and more in this session...!