Why Digital Advertising Needs To Embrace Human Experience – Advertising Week 360 • AW360
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Aaron Goldman Aaron Goldman
4 min read
Why Digital Advertising Needs To Embrace Human Experience – Advertising Week 360 • AW360

Of all the common themes in science fiction – spaceship battles, alien invasions, colonized planets – the most tenacious might be the question of what happens when machines become more like people. From Isaac Asimov's I, Robot, through Star Trek's android officer Data, to recent explorations like Ex Machina, figuring out how we'll be affected by technology with human qualities has preoccupied us for decades.

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