In order to study the effects of advocate marketing on
customer populations, G2 analyzed the behavior of hundreds
of thousands of site visitors and reviewers, comparing the
performance of products of companies that use advocate
marketing to an average product listed on the website. This
study demonstrates that companies that utilize advocate
marketing have successfully maximized the potential of their
G2 listings. They have more reviews, are better positioned,
receive more page views, and receive more leads through
the G2 website than other products.