Alignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months.

For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix.

But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)?

Brand campaigns matter, and they're instrumental to driving pipeline for your business.