7 min read
Nearbound Daily #061: Speak CRO, Get Buy-In
Get buy-in from your C-Suite on partnerships.
Find out what your partners want
People buy from people.
This means that you need to put in the effort to understand how to reach the people you want to reach in a way that they want to be reached.
It's hard to reach people without forcing it, and without spamming.
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