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MarketingProfs' Ann Handley on content marketing | Inside Intercom
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Ann Handley Ann Handley
Sara Yin Sara Yin
Posted Jul 30, 2020 • 20 min read
MarketingProfs' Ann Handley on content marketing | Inside Intercom
Intercom Intercom

Intercom's content marketing manager, Sara Yin, talks to Anne Handley, about why great content needs goals and metrics, and where the opportunities lie for content marketers.

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