Whether you run a small boutique or have expanded your business into the eCommerce space, higher customer retention and repeat customers improves your monthly Revenue. In our other blog article we've shared the importance of running giveaways for your brand. Perhaps you are considering running your first giveaway, or perhaps you are not quite ready to run and maintain >$100k giveaways yet. Van Oakes, revolutionary marketing expert from Discovery Channel's Diesel Brothers, was invited to speak at Via's monthly eCommerce educational Webinars. He was asked how to best launch giveaways, and he gave insights into how to launch a small giveaway.