One of the earliest sources of digital communication that is still super relevant to businesses and people all over the world, email is the channel of choice for business communication, corporate news, marketing and promotions, and, of course, spam.

Our good friends at Google and Yahoo understand the importance of email, and the annoyance brought on by spam, unsolicited communications, and email fraud. To mitigate that, new policy updates are brought on to ensure your inboxes (and ours) remain as clean as we keep our houses when guests are visiting.

In this context, the latest Google and Yahoo email-sending mandates for 2024 are game-changing. These digital leaders who host most email inboxes in the world are tightening the noose around spammers and other bad actors in the email industry. Still, even well-meaning companies could bear the brunt of having their emails partially or completely junked if they aren't careful.
So, what are these guidelines, and what should companies do to ensure 100% compliance?