We live in a world where content plays a very significant role. That's why I trap myself in. That's what I do from 8.30 A.M to 5.30 P.M. I love making ideas, great ideas. The ideas that will be valuable to people. Ideas that will help people to make their life better and easier. That's how I create contents. For me, great content isn't how we see it, but rather on how others see it. When people thinks their life is better after seeing or reading those contents, that's when you can called it a great one. That's my purpose. Every time I create contents for anything, I put myself in their shoes. If it helps or inspire my life in any way, then I'm in the right direction.
I started my career as website content for Kawan Lama Retail as fresh-grad, and I learned so much afterwards. I was responsible on creating digital strategies for their brands; particularly Informa. Then I also get another opportunity to manage Chatime's social media. Then a few years after, I try different things. I joined Ruparupa.com (still Kawan Lama Retail families), a start-up e-commerce that sells ACE, Informa, and Toys Kingdom products, as a Content Squad, creating hundreds of inspirations to make people’s life easier in many ways. I took big step in my life by joining Marketing team, and now I’m on a mission of understanding customers.