CAC Payback Basics: What It Is, How to Calculate It and Why It Matters
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Sean Fanning Sean Fanning
Posted Jun 20, 2019 11 min read
CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

What is CAC Payback? How do you measure it? We break down the basics of this metric and why it's important in your SaaS business in this article.

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