EngageCast is a one-of-its-kind podcast that brings to light riveting growth stories powered by WebEngage. In the eleventh episode of special edition series, we are in conversation with Divya Dixit, the Senior Vice President of Direct Revenue, Marketing, and Analytics at ALT Balaji - a leading Indian OTT platform. Here, she talks about the impact of COVID on the OTT Industry overall and reveals the new communication strategies they've adopted at ALT Balaji.