Latest Content

How ALTBalaji Is Supercharging Growth In The OTT Space With An India-first Approach
Oct 06, 2023
Podcast Episode
Rewriting the Marketing Playbook for 2020 & Beyond | Divya Dixit
Oct 06, 2023
Podcast Episode

Business Professional experienced in Stakeholder/Promoter management as well as delivering results in crunched resources with a tight TAT.

Experience: 20+ years’ experience; a mix of business and building brands; Across multiple industries of digital, broadcasting, telecom, music & retail.

Growth Oriented
100% growth in Direct revenue YOY at ALTBalaji. 2018-19,2019-2020, 2020-21
400% growth in direct subs since Sep 2017; One of the top 5 grossing OTT
ALTBalaji growth: 10million MAUs
Grew subscription rate of ZEE5 @100% with the launch of Karenjit Kaur
Digital base growth 100% YOY/ Onground attendance 125% growth YOY
25% improved YOY topline at Percept Live
3X subscriber number targets met at Tata Docomo
15% growth in unit sales YOY at Saregama and Content Monetisation

New Business Launches:
Created and Launched the business - ZEE5 & ZEE5 Originals
Product proposal – “Pay per second” & a new telecom business ~ Tata Docomo
Launched a new Business Channel at UTV Network with revenue currencies
Monetisation - Merchandising and space selling categories at Barista

Managed teams up to 40 people and budgets ranging from 0 cr - 250 cr INR

2
podcast episodes