If one thing's true about the event industry, it's that what's 'in' one day can be 'out' the next. Which is a pretty stressful thought, isn't it? The ultimate goal for any event planner is to plan and execute the perfect event, where every single guest is engaged, impressed, and happy for the duration of the night. Sure, that's the dream, and as I am sure you know, it's a lot easier said than done. The only way to come close to accomplishing a night such as the one described is by reacting quickly to what's trending.

Buyer Intent Data Providers / G2 / Articles

Associated with

Hannah Tow

If one thing's true about the event industry, it's that what's 'in' one day can be 'out' the next. Which is a pretty stressful thought, isn't it? The ultimate goal for any event planner is to plan and execute the perfect event, where every single guest is engaged, impressed, and happy for the duration of the night. Sure, that's the dream, and as I am sure you know, it's a lot easier said than done. The only way to come close to accomplishing a night such as the one described is by reacting quickly to what's trending.

G2

Events hold an immense amount of power in the business world.

If you believe there are plenty of better and more effective marketing tactics than events, then these statistics are sure to shock you. The event marketing industry is growing at a rapid pace due to the fact that consumers are more invested in experiences than ever before.
The given article will sift through the most important event industry statistics you'll want to know for this year and beyond.