Customer-centric marketing is a modern approach to marketing that prioritizes customers' needs in all decisions related to advertising, selling, and promoting products and services. It goes beyond knowing your customers just to generate leads and fill your sales pipeline. Instead, it describes a pivotal shift in mindset-one that focuses on what's best for your customers rather than what's best for your company. Customer-centric marketing is not about selling a product, but about forming relationships and building trust with your customers. This marks a clear departure from traditional, sales-driven approaches to a more empathic, understanding-based strategy. Using this modern marketing approach