Associated with
Casey Renner
Posted May 19, 2022
•
9 min read
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don't need a sales team to see growth. As the PLG world matured and evolved, however, many companies wished they started with sales earlier.
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