The ROI of a Customer Data Platform: How to measure it and how to maximize it  | Twilio Segment Blog
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The ROI of a Customer Data Platform: How to measure it and how to maximize it | Twilio Segment Blog
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One of the simplest ways to illustrate the cumulative ROI of a customer data platform is to measure the performance of businesses that are using a CDP against those that are not. Across several KPI categories, businesses that use a CDP are knocking it out of the park.

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