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Segment Segment
Why a data governance strategy is essential to your data management | Data Strategy
Why a data governance strategy is essential to your data management | Data Strategy
Apr 22, 2021
Article
Segment Segment
Product-Led Growth 101: Serve before you sell | Segment Blog
Product-Led Growth 101: Serve before you sell | Segment Blog
Dec 21, 2021
Article
Segment Segment
Individualization without cookies: The missing ingredient
Individualization without cookies: The missing ingredient
Jun 30, 2023
Article
Segment Segment
Schnucks increased personalized campaigns 200% with Segment
Schnucks increased personalized campaigns 200% with Segment
May 26, 2022
Case Study
Segment Segment
How Instacart uses data to improve the grocery delivery experience
How Instacart uses data to improve the grocery delivery experience
Apr 22, 2021
Case Study
Segment Segment
How Contentful uses Segment to optimize marketing performance and product design
How Contentful uses Segment to optimize marketing performance and product design
Apr 22, 2021
Case Study
Segment Segment
Typeform Case Story
Typeform Case Story
May 26, 2022
Case Study
Segment Segment
Journey-Centric Marketing is Under Delivering. Here's What To Do About It. | Segment Blog
Journey-Centric Marketing is Under Delivering. Here's What To Do About It. | Segment Blog
Dec 14, 2021
Article
Segment Segment
How A Data Strategy Framework Simplifies Data Collection
How A Data Strategy Framework Simplifies Data Collection
Apr 22, 2021
eBook
Segment Segment
Typeform uses Protocols to fuel growth through trusted customer data
Typeform uses Protocols to fuel growth through trusted customer data
Apr 22, 2021
Case Study

Latest Content

Segment Segment
The Art of Simplicity: AI, Brand Perception, and CX
The Art of Simplicity: AI, Brand Perception, and CX
May 29, 2024
Podcast Episode
Segment Segment
How to accelerate time-to-value with a personalized customer onboarding campaign
How to accelerate time-to-value with a personalized customer onboarding campaign
Apr 29, 2024
Article
Segment Segment
Building Flexible Data Architectures for Enhanced Customer Engagement
Building Flexible Data Architectures for Enhanced Customer Engagement
Apr 29, 2024
Podcast Episode
Segment Segment
Data Collaboration: Privacy, Clean Rooms, and Interoperability
Data Collaboration: Privacy, Clean Rooms, and Interoperability
Apr 29, 2024
Podcast Episode
Segment Segment
Terraform and CDP: Manage your data infra as code
Terraform and CDP: Manage your data infra as code
Apr 29, 2024
Article
Segment Segment
Using ClickHouse to count unique users at scale
Using ClickHouse to count unique users at scale
Apr 29, 2024
Article
Segment Segment
Unlock next-level insights: Introducing Segment Reverse ETL with Snowflake Cortex
Unlock next-level insights: Introducing Segment Reverse ETL with Snowflake Cortex
Apr 29, 2024
Article
Segment Segment
Accelerating your time to value with effective Observability
Accelerating your time to value with effective Observability
Apr 29, 2024
Article
Segment Segment
Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance
Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance
Mar 29, 2024
Podcast Episode
Segment Segment
Unlocking The Modern Buyer's Journey In The Age Of AI
Unlocking The Modern Buyer's Journey In The Age Of AI
Mar 29, 2024
Podcast Episode

Articles

142
How to accelerate time-to-value with a personalized customer onboarding campaign
How to accelerate time-to-value with a personalized customer onboarding campaign
Using ClickHouse to count unique users at scale
Using ClickHouse to count unique users at scale
Unlock next-level insights: Introducing Segment Reverse ETL with Snowflake Cortex
Unlock next-level insights: Introducing Segment Reverse ETL with Snowflake Cortex
Terraform and CDP: Manage your data infra as code
Terraform and CDP: Manage your data infra as code
Accelerating your time to value with effective Observability
Accelerating your time to value with effective Observability
Segment Profiles to the Edge for Real-time personalization
Segment Profiles to the Edge for Real-time personalization
What did you say to me? Instrumenting User Insights for your AI Copilot
What did you say to me? Instrumenting User Insights for your AI Copilot
What is reverse ETL? A complete guide
What is reverse ETL? A complete guide
How to Collect and Use First-party Data for Your Business
How to Collect and Use First-party Data for Your Business
Live plugins for mobile - Transform customer data without redeploy
Live plugins for mobile - Transform customer data without redeploy
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
What's The Difference Between First-Party vs. Zero Party Data?
What's The Difference Between First-Party vs. Zero Party Data?
Open Sourcing Backstage Plugins from Segment's IDP
Open Sourcing Backstage Plugins from Segment's IDP
How product data can supercharge ABM and enterprise growth
How product data can supercharge ABM and enterprise growth
Implementing Analytics React Native 2.0 and Braze
Implementing Analytics React Native 2.0 and Braze
Introducing Trait Activation: improve advertising ROI with better match rates
Introducing Trait Activation: improve advertising ROI with better match rates
7 ways to 'ai-mplify' your marketing strategy using artificial intelligence
7 ways to 'ai-mplify' your marketing strategy using artificial intelligence
Introducing Flexibility and Control in Metrics Data
Introducing Flexibility and Control in Metrics Data
Llamas on the Edge: low-latency personalization with Segment, Cloudflare, and Llama 2
Llamas on the Edge: low-latency personalization with Segment, Cloudflare, and Llama 2
Dirty Data Destroys Dependability: Respecting your customers' privacy with a data clean room
Dirty Data Destroys Dependability: Respecting your customers' privacy with a data clean room
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Case Studies

111
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
How Danske Spil took a privacy-first approach to customer experience and improved subscriber conversion by 4x
How Danske Spil took a privacy-first approach to customer experience and improved subscriber conversion by 4x
How MongoDB gave developers timely product information and increased revenue
How MongoDB gave developers timely product information and increased revenue
How CrossFit communicates directly with customers to expand their community base
How CrossFit communicates directly with customers to expand their community base
How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%
How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%
How CraftJack increased new pro-user signups by 31% with SMS and call reminders using Programmable Voice and Twilio Engage
How CraftJack increased new pro-user signups by 31% with SMS and call reminders using Programmable Voice and Twilio Engage
How ChartMogul increased their time to market by 10x by unlocking customer insights with Twilio Segment
How ChartMogul increased their time to market by 10x by unlocking customer insights with Twilio Segment
How Adevinta decreased marketing campaign costs by 200% with standardized, real-time customer data
How Adevinta decreased marketing campaign costs by 200% with standardized, real-time customer data
Lessons from SIGNAL Conference: How IBM used Twilio Segment to improve product adoption across 200 products | Twilio Segment Blog
Lessons from SIGNAL Conference: How IBM used Twilio Segment to improve product adoption across 200 products | Twilio Segment Blog
How global healthcare leader Sanofi uses Twilio Segment to build golden profiles, increase omni-channel engagement, and improve patient outcomes
How global healthcare leader Sanofi uses Twilio Segment to build golden profiles, increase omni-channel engagement, and improve patient outcomes
How Univision launched their new streaming service in three months using Twilio Segment's customer data platform
How Univision launched their new streaming service in three months using Twilio Segment's customer data platform
How ZALORA increased experimentation velocity and doubled its conversion rates with Twilio Segment
How ZALORA increased experimentation velocity and doubled its conversion rates with Twilio Segment
How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands
How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
How digital real estate platform Orchard used personalized offers and services, to reactivate 10% more customers
How digital real estate platform Orchard used personalized offers and services, to reactivate 10% more customers
Skilling Customer Story | Twilio Segment
Skilling Customer Story | Twilio Segment
THE ROI OF CDP: 5 WAYS UNIFIED CUSTOMER INSIGHTS MAXIMIZE COMPANY PERFORMANCE
THE ROI OF CDP: 5 WAYS UNIFIED CUSTOMER INSIGHTS MAXIMIZE COMPANY PERFORMANCE
Crypto | Twilio Segment
Crypto | Twilio Segment
IBM Customer Story
IBM Customer Story
Vista Customer Story
Vista Customer Story
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eBooks

11

Podcast Episodes

44
The Art of Simplicity: AI, Brand Perception, and CX
The Art of Simplicity: AI, Brand Perception, and CX
Building Flexible Data Architectures for Enhanced Customer Engagement
Building Flexible Data Architectures for Enhanced Customer Engagement
Data Collaboration: Privacy, Clean Rooms, and Interoperability
Data Collaboration: Privacy, Clean Rooms, and Interoperability
Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance
Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance
Unlocking The Modern Buyer's Journey In The Age Of AI
Unlocking The Modern Buyer's Journey In The Age Of AI
Navigating the Future of AdTech & Measurement
Navigating the Future of AdTech & Measurement
2024 Top Trends and Predictions in Customer Engagement
2024 Top Trends and Predictions in Customer Engagement
Self-Service, Digital Transformation, and Omnichannel Customer Service
Self-Service, Digital Transformation, and Omnichannel Customer Service
Driving Traffic and Customer Experience Through Owned Channels
Driving Traffic and Customer Experience Through Owned Channels
Using AI to Elevate Employer & Candidate Experience Strategies
Using AI to Elevate Employer & Candidate Experience Strategies
​​Adding Value in the Consumer Health Journey
​​Adding Value in the Consumer Health Journey
How to Increase AI Adoption to Drive ROI with Trusted Data
How to Increase AI Adoption to Drive ROI with Trusted Data
Airtable's Ilan Frank: Building a Great Customer Experience with PLG
Airtable's Ilan Frank: Building a Great Customer Experience with PLG
HoneyBook's Dan Visnick: Applying B2C Tactics in a B2B World
HoneyBook's Dan Visnick: Applying B2C Tactics in a B2B World
Reducing Cognitive Load and Enhancing Delight in PLG
Reducing Cognitive Load and Enhancing Delight in PLG
Combining Attribution and Real World Insights
Combining Attribution and Real World Insights
Future Proofing Your Customer Engagement Stack
Future Proofing Your Customer Engagement Stack
Turo's Andrew Mok: Balancing Data and Intuition
Turo's Andrew Mok: Balancing Data and Intuition
The Customer Obsession Advantage's Marbue Brown: How to Become Customer-Obsessed
The Customer Obsession Advantage's Marbue Brown: How to Become Customer-Obsessed
Identifying Key Moments of Truth in Customer Data
Identifying Key Moments of Truth in Customer Data
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Reports

1

Toolkits

3

Webinars

6

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.

Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data w...
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articles
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case studies
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ebooks
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podcast episodes
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