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Why a data governance strategy is essential to your data management | Data Strategy
Article
Why a data governance strategy is essential to your data management | Data Strategy
Segment Segment
Product-Led Growth 101: Serve before you sell | Segment Blog
Article
Product-Led Growth 101: Serve before you sell | Segment Blog
Segment Segment
Individualization without cookies: The missing ingredient
Article
Individualization without cookies: The missing ingredient
Segment Segment
Schnucks increased personalized campaigns 200% with Segment
Case Study
Schnucks increased personalized campaigns 200% with Segment
Segment Segment
How Instacart uses data to improve the grocery delivery experience
Case Study
How Instacart uses data to improve the grocery delivery experience
Segment Segment
How Contentful uses Segment to optimize marketing performance and product design
Case Study
How Contentful uses Segment to optimize marketing performance and product design
Segment Segment
Typeform Case Story
Case Study
Typeform Case Story
Segment Segment
Journey-Centric Marketing is Under Delivering. Here's What To Do About It. | Segment Blog
Article
Journey-Centric Marketing is Under Delivering. Here's What To Do About It. | Segment Blog
Segment Segment
How A Data Strategy Framework Simplifies Data Collection
eBook
How A Data Strategy Framework Simplifies Data Collection
Segment Segment
Typeform uses Protocols to fuel growth through trusted customer data
Case Study
Typeform uses Protocols to fuel growth through trusted customer data
Segment Segment

Latest Content

What is reverse ETL? A complete guide
Article
What is reverse ETL? A complete guide
Segment Segment
What did you say to me? Instrumenting User Insights for your AI Copilot
Article
What did you say to me? Instrumenting User Insights for your AI Copilot
Segment Segment
How to Collect and Use First-party Data for Your Business
Article
How to Collect and Use First-party Data for Your Business
Segment Segment
Live plugins for mobile - Transform customer data without redeploy
Article
Live plugins for mobile - Transform customer data without redeploy
Segment Segment
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
Article
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
Segment Segment
What's The Difference Between First-Party vs. Zero Party Data?
Article
What's The Difference Between First-Party vs. Zero Party Data?
Segment Segment
​​Adding Value in the Consumer Health Journey
Podcast Episode
​​Adding Value in the Consumer Health Journey
Segment Segment
How product data can supercharge ABM and enterprise growth
Article
How product data can supercharge ABM and enterprise growth
Segment Segment
Implementing Analytics React Native 2.0 and Braze
Article
Implementing Analytics React Native 2.0 and Braze
Segment Segment
Introducing Trait Activation: improve advertising ROI with better match rates
Article
Introducing Trait Activation: improve advertising ROI with better match rates
Segment Segment

Articles

135
What is reverse ETL? A complete guide
Article
What is reverse ETL? A complete guide
What did you say to me? Instrumenting User Insights for your AI Copilot
Article
What did you say to me? Instrumenting User Insights for your AI Copilot
How to Collect and Use First-party Data for Your Business
Article
How to Collect and Use First-party Data for Your Business
Live plugins for mobile - Transform customer data without redeploy
Article
Live plugins for mobile - Transform customer data without redeploy
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
Article
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
What's The Difference Between First-Party vs. Zero Party Data?
Article
What's The Difference Between First-Party vs. Zero Party Data?
How product data can supercharge ABM and enterprise growth
Article
How product data can supercharge ABM and enterprise growth
Introducing Trait Activation: improve advertising ROI with better match rates
Article
Introducing Trait Activation: improve advertising ROI with better match rates
Implementing Analytics React Native 2.0 and Braze
Article
Implementing Analytics React Native 2.0 and Braze
7 ways to 'ai-mplify' your marketing strategy using artificial intelligence
Article
7 ways to 'ai-mplify' your marketing strategy using artificial intelligence
Introducing Flexibility and Control in Metrics Data
Article
Introducing Flexibility and Control in Metrics Data
Dirty Data Destroys Dependability: Respecting your customers' privacy with a data clean room
Article
Dirty Data Destroys Dependability: Respecting your customers' privacy with a data clean room
Llamas on the Edge: low-latency personalization with Segment, Cloudflare, and Llama 2
Article
Llamas on the Edge: low-latency personalization with Segment, Cloudflare, and Llama 2
CustomerAI Meets Serverless - Connect to thousands of integrations with natural language
Article
CustomerAI Meets Serverless - Connect to thousands of integrations with natural language
How to collaborate across marketing & engineering teams when purchasing new technology
Article
How to collaborate across marketing & engineering teams when purchasing new technology
How to supercharge your loyalty and referral programs with a customer data platform
Article
How to supercharge your loyalty and referral programs with a customer data platform
Three ways to mobilize your customer data for lead gen with Twilio Segment and HubSpot
Article
Three ways to mobilize your customer data for lead gen with Twilio Segment and HubSpot
Individualization without cookies: The missing ingredient
Article
Individualization without cookies: The missing ingredient
Organizational Silos: Causes, Cons, and How to Break Down Departmental Walls
Article
Organizational Silos: Causes, Cons, and How to Break Down Departmental Walls
Changing of the guard: migrating an authorization service used by thousands of customers from Go to Typescript
Article
Changing of the guard: migrating an authorization service used by thousands of customers from Go to Typescript
Explore all Arrow right

Case Studies

111
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
Case Study
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
How Danske Spil took a privacy-first approach to customer experience and improved subscriber conversion by 4x
Case Study
How Danske Spil took a privacy-first approach to customer experience and improved subscriber conversion by 4x
How MongoDB gave developers timely product information and increased revenue
Case Study
How MongoDB gave developers timely product information and increased revenue
How CrossFit communicates directly with customers to expand their community base
Case Study
How CrossFit communicates directly with customers to expand their community base
How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%
Case Study
How Camping World built deeper relationships with their most valuable RV customers and increased sales leads by 35%
How CraftJack increased new pro-user signups by 31% with SMS and call reminders using Programmable Voice and Twilio Engage
Case Study
How CraftJack increased new pro-user signups by 31% with SMS and call reminders using Programmable Voice and Twilio Engage
How ChartMogul increased their time to market by 10x by unlocking customer insights with Twilio Segment
Case Study
How ChartMogul increased their time to market by 10x by unlocking customer insights with Twilio Segment
How Adevinta decreased marketing campaign costs by 200% with standardized, real-time customer data
Case Study
How Adevinta decreased marketing campaign costs by 200% with standardized, real-time customer data
Lessons from SIGNAL Conference: How IBM used Twilio Segment to improve product adoption across 200 products | Twilio Segment Blog
Case Study
Lessons from SIGNAL Conference: How IBM used Twilio Segment to improve product adoption across 200 products | Twilio Segment Blog
How global healthcare leader Sanofi uses Twilio Segment to build golden profiles, increase omni-channel engagement, and improve patient outcomes
Case Study
How global healthcare leader Sanofi uses Twilio Segment to build golden profiles, increase omni-channel engagement, and improve patient outcomes
How Univision launched their new streaming service in three months using Twilio Segment's customer data platform
Case Study
How Univision launched their new streaming service in three months using Twilio Segment's customer data platform
How ZALORA increased experimentation velocity and doubled its conversion rates with Twilio Segment
Case Study
How ZALORA increased experimentation velocity and doubled its conversion rates with Twilio Segment
How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands
Case Study
How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
Case Study
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
How digital real estate platform Orchard used personalized offers and services, to reactivate 10% more customers
Case Study
How digital real estate platform Orchard used personalized offers and services, to reactivate 10% more customers
Skilling Customer Story | Twilio Segment
Case Study
Skilling Customer Story | Twilio Segment
THE ROI OF CDP: 5 WAYS UNIFIED CUSTOMER INSIGHTS MAXIMIZE COMPANY PERFORMANCE
Case Study
THE ROI OF CDP: 5 WAYS UNIFIED CUSTOMER INSIGHTS MAXIMIZE COMPANY PERFORMANCE
Crypto | Twilio Segment
Case Study
Crypto | Twilio Segment
IBM Customer Story
Case Study
IBM Customer Story
Vista Customer Story
Case Study
Vista Customer Story
Explore all Arrow right

eBooks

11

Podcast Episodes

34
​​Adding Value in the Consumer Health Journey
Podcast Episode
​​Adding Value in the Consumer Health Journey
How to Increase AI Adoption to Drive ROI with Trusted Data
Podcast Episode
How to Increase AI Adoption to Drive ROI with Trusted Data
HoneyBook's Dan Visnick: Applying B2C Tactics in a B2B World
Podcast Episode
HoneyBook's Dan Visnick: Applying B2C Tactics in a B2B World
Airtable's Ilan Frank: Building a Great Customer Experience with PLG
Podcast Episode
Airtable's Ilan Frank: Building a Great Customer Experience with PLG
Reducing Cognitive Load and Enhancing Delight in PLG
Podcast Episode
Reducing Cognitive Load and Enhancing Delight in PLG
Combining Attribution and Real World Insights
Podcast Episode
Combining Attribution and Real World Insights
Future Proofing Your Customer Engagement Stack
Podcast Episode
Future Proofing Your Customer Engagement Stack
Turo's Andrew Mok: Balancing Data and Intuition
Podcast Episode
Turo's Andrew Mok: Balancing Data and Intuition
Identifying Key Moments of Truth in Customer Data
Podcast Episode
Identifying Key Moments of Truth in Customer Data
The Customer Obsession Advantage's Marbue Brown: How to Become Customer-Obsessed
Podcast Episode
The Customer Obsession Advantage's Marbue Brown: How to Become Customer-Obsessed
Creativity-Led, Data-Informed, & Consumer-Inspired
Podcast Episode
Creativity-Led, Data-Informed, & Consumer-Inspired
Telus's Chris Madan: Showing Up in the Moments That Matter
Podcast Episode
Telus's Chris Madan: Showing Up in the Moments That Matter
Anthropologie's Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired
Podcast Episode
Anthropologie's Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired
Driving Community Engagement Through Localization at Scale
Podcast Episode
Driving Community Engagement Through Localization at Scale
Inspiring Product Discovery and Brand Engagement
Podcast Episode
Inspiring Product Discovery and Brand Engagement
Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills
Podcast Episode
Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills
Removing Barriers for a Seamless Customer Experience
Podcast Episode
Removing Barriers for a Seamless Customer Experience
Improving Customer Engagement with Unified Data
Podcast Episode
Improving Customer Engagement with Unified Data
Good Data, Better Marketing Podcast | Twilio Segment
Podcast Episode
Good Data, Better Marketing Podcast | Twilio Segment
Removing Barriers for a Seamless Customer Experience | Twilio Segment Blog
Podcast Episode
Removing Barriers for a Seamless Customer Experience | Twilio Segment Blog
Explore all Arrow right

Reports

1

Toolkits

3

Webinars

6

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.

Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data w...
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Website Website LinkedIn LinkedIn Twitter Twitter
135
articles
111
case studies
11
ebooks
34
podcast episodes
1
report
3
toolkits
6
webinars