Associated with
Kim Peterson
Posted Dec 12, 2024
•
11 min read
If Not MQLs, Then What? The Metrics of B2B Buying Groups
Today's revenue leaders are waking up to the undeniable flaws in the traditional B2B go-to-market playbook.
This outdated model of nurturing individual leads through the sales funnel and eventually throwing them over the fence to a sales rep is proving less and less effective.
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